art direction casar

Color Scheme: I choose this color scheme because I find purple and its different tone colors a very classy, elite-like and cold color. This is exactly the basic contextual surrounding of my story, a rich and classy atmosphere but very sad and cold at the same time.

• Scheme ID: 4c51ToojPw0w0





• Overall Look/Feel/Mood:


This image inspires toward the classy style and elite context that surrounds the story. We can see the cold colors in contrast with lights, it is also a very solitary image.



This image inspires a high class woman lost in the vice of cigarettes and alcohol trying to provoke men. It also paints a psychologically ill image, she thinks she is a model when in fact she does not look like one, she even looks unhealthy.

Location/Setting:





• Background Mass: Find or create at least 1 graphic example of the background mass for your animatic.



o This mass helps the message of my story being that things are cold colored, blurry and sad. I think that on top of that background I could place some buildings and car images, making it look like downtown LA.

GENRE

Tragedy














Santiago Casar
N190 Spring 2010
3-12-2010
Target Audience and Attitudes




















Target Audience Analysis


Gender: Male

Age: 18-25

Interests:, Cars, Physical appearance, Women, Facebook

Habits: Drinking, Smoking, Eating junk food, buying clothes, social status.

Other things they like to watch or read: Sports, Reality TV,
Sitcoms, Pornography, MTV.

What they do in their spare time: Hang out with friends, Watch sports, Going
out/Having fun/Partying, Sleeping and drinking.

Things they buy: Fast food, Electronics, Music, Movies, Cars, Houses, material needs (consumers)

Where they live: Big houses in nice neighborhoods, Apartments.

Income level: 40,000-100,000

Maximum education level: Bachelor degree or Masters degree.

Anything else that is relevant: They have a good social status and are pretty wealthy but they are not very handsome. Their luck with girls is not the best.



















A flicker of hope in the hands of destiny.

I stared into the knife in mid air slowly rotating atop of my head as my thoughts brought me back to the past. The night was perfect, I could smell and hear her in the wind. I spent an hour getting ready, choosing that shirt that made me look strong, the pants that complemented my lack of butt, the lotion that would make her remember me, hell; I even went to the barber shop that same day. I mounted my sports car as the knight mounts his horse on his way to war. The air of confidence and arrogance grew in me, I was simply beautiful and nothing could go wrong. We were to meet at the French restaurant “Le chateau du vin”. Without looking at the valet parking boy I threw the bill at him and looked away, I entered the restaurant as the king enters his castle. Once again I fell in love at the sight of her sitting in the table, shinning like the moon in the midst of night. The knife arrived at its maximum height and slowly started to come down with an acceleration of 9.8m/s. She noticed then, and the knight was thrown down of his horse. The fine element of disaster, the hair that stuck out… through the reflection of the wine glass I could see it now, that nose hair sticking out. Time slowed down and I saw her stand up and head for the exit. She left as the sun leaves the night alone to silence and shadows. I grabbed the knife and threw it up into the air. Heads and tails, heads and tails, tip of knife and the knife’s handle, tip of knife and the knife’s handle, the repetitive rotation of the knife reminding me the fine equilibrium of life and death. As my hopes grew dim I saw her through the corner of my eyes, her angelic silhouette, giving me a flicker of hope. I closed my eyes and gave away, because as much as I wanted I was in the hands of destiny.

THE END.

A flicker of hope in the hands of destiny.

I stared into the knife in mid air slowly rotating atop of my head as my thoughts brought me back to the past. The night was perfect, I could smell and hear her in the wind. I spent an hour getting ready, choosing that shirt that made me look strong, the pants that complemented my lack of butt, the lotion that would make her remember me, hell; I even went to the barber shop that same day. I mounted my sports car as the knight mounts his horse on his way to war. The air of confidence and arrogance grew in me, I was simply beautiful and nothing could go wrong. We were to meet at the French restaurant “Le chateau du vin”. Without looking at the valet parking boy I threw the bill at him and looked away, I entered the restaurant as the king enters his castle. Once again I fell in love at the sight of her sitting in the table, shinning like the moon in the midst of night. The knife arrived at its maximum height and slowly started to come down with an acceleration of 9.8m/s. She noticed then, and the knight was thrown down of his horse. The fine element of disaster, the hair that stuck out… through the reflection of the wine glass I could see it now, that nose hair sticking out. Time slowed down and I saw her stand up and head for the exit. She left as the sun leaves the night alone to silence and shadows. I grabbed the knife and threw it up into the air. Heads and tails, heads and tails, tip of knife and the knife’s handle, tip of knife and the knife’s handle, the repetitive rotation of the knife reminding me the fine equilibrium of life and death. As my hopes grew dim I saw her through the corner of my eyes, her angelic silhouette, giving me a flicker of hope. I closed my eyes and gave away, because as much as I wanted I was in the hands of destiny.

Tonalities of liveness